Innovation

By challenging ourselves to do things differently we're making it easier for the nation to enjoy eggs more.

As markets and consumer trends evolve, we like to be at the forefront of change, challenging ourselves to develop new ways for consumers to enjoy eggs as part of a healthy lifestyle.

We work closely with retailers and food service businesses nationwide to explore ways of offering their customers something different. As a pioneering company, product innovation encompasses everything from driving up quality standards to exploring exciting new concepts for packaging and promotion.

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Product Innovation

As a leading producer of free range shell eggs, every stage of the innovation process is inspired by a desire to help the nation enjoy eggs more. As part of the innovation process we are leading the way in product development and exploring new ideas for tasty products that use our premium quality, sustainably sourced eggs as a raw material.
We follow advancements in packaging as part of our product innovation to find the best ways to present our products and brands to consumers.

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Quality

Chippindale Foods maintains the highest possible standards of quality, food safety and traceability. We regularly exceed the benchmarks set by the major retailers and food companies we supply and implement our own rigorous testing and tasting.
We are proud to be AA rated by the British Retail Consortium (BRC). Our eggs carry the British Lion mark which guarantees the highest standards of food safety.

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Technical

We understand how factors such as flock age and feed influence yolk colour and size, shell thickness and strength, and the overall quality of the egg on your plate.
Working alongside our quality control team and product developers, they help us improve standards and deliver choice. They also work closely with the companies we supply to test new concepts and evaluate production processes and costs.

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Sedex Members Ethical Trade Audit

As part of Sedex we are committed to sharing our ethical business data and maintaining a sustainable supply chain.
The Sedex Members Ethical Trade Audit (SMETA) is a global ethical audit system.
We have successfully completed an externally assessed four pillar SMETA audit and carry out regular internal reviews of our health and safety, environmental, ethical and labour standards.